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Simply Delicious

Creating Foodie Brand & Driving Online Sales

Simply Delicious Cakes came to us with plans to generate more online sales, which included increasing their appeal to a younger demographic. Their cakes are designed to be a treat for someone special, whether that’s a gift to mark an occasion, a subscription or simply a spot of self-love! Our task was to inject personality into the brand, reflecting the delight everyone feels when they receive scrumptious baked goods.

The Brief

To create the branding and ecommerce site for a new foodie brand

Our Services

  • Branding & Design
  • Packaging
    Ecommerce

Let’s Make It Fun

Premium cakes by post. That speaks to us of love, enjoyment and fun. We designed a brand identity with plenty of personality, guaranteed to make occasions special, repeat purchases high and word of mouth recommendations all the more likely.

Full Brand Experience

Creating the right tone of voice was a vital ingredient. We crafted taglines such as ‘Crumbs. Somebody Really Loves You!’ or ‘Time For Tiffin!’ to further bring the brand to life. We then designed colourful collateral centred on this tasty copy, which is enclosed in every online delivery. For the final finishing flourish, we created branded wrapping paper.

Hand lifting greetings card

Online Cake Shop & Cake Club

Our ecommerce site makes it super easy to treat friends and family with a cake by post. Each and every occasion is easily celebrated with a range of delicious bakes, plus personalised icing for that special touch.

Meanwhile, Cake Club is a sweet-toothed subscription service. Customers can sign up to three different options – Afternoon Tea, Family Treats and Indulgence. Limited edition flavours, exclusive treats at Christmas and Easter plus extra surprises every month make this an appetising offer.

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