Radnor Hills
Launching Ecommerce Site For Leading Mineral Water Brand
Radnor Hills made its name thanks to its exceptionally pure spring water, sourced on the family farm in mid-Wales. During lockdown, the leading soft drinks and mineral water brand piloted a ‘direct to consumer’ online shop. Stealing a march on key competitors, it was a hit. eighteen73 was commissioned to build on these results and grow the business. Moving from a detached online shop to a fully integrated e-commerce site was an opportunity to offer customers a seamless brand experience whilst making purchasing easy.
The Brief
To grow the ‘direct to consumer’ market by making it exceptionally easy to find and buy Radnor Hills products online.
Our Services
- Branding & Design
Ecommerce
Digital Performance
Seamless Ecommerce Experience
The key to this project’s success was our close collaboration. The site was an absolute team effort. To bring it to life, we happily dipped into everything from copywriting to art direction of product shots.
By working in partnership, we’ve created a site which really delivers on the client’s current expectations and will meet their future aspirations.
Leading the messaging and art direction, our Studio crafted a bespoke design, employing e-commerce best practices and bringing the brand to life.
The site offers a far slicker online retail experience, with a custom-built front end and a best-in-breed WooCommerce and WordPress combination under the hood.
Our innovative Block Editor makes it easy for the in-house team to update webpages, seeing exactly how things will look before making it live.
Supporting The Sales Team
The website needs to satisfy the requirements of consumers and trade customers. Using a dedicated Portal, the trade sales team can download product specifications and price lists when they are on the road, whilst stockists can access photography for in-store promotional activity.
The sales team has been further supported by our ongoing development by linking to third-party subscription management software and enhanced integration with their back-office inventory management system to enable even more efficient order fulfilment.
Performance Tracking
Working with Radnor’s in-house marketing team, we implemented enhanced e-commerce monitoring on the website and consistent tracking on all marketing channels. This data is brought to life with custom dashboards, integrated with all of their digital marketing tools; providing a unified view of their marketing ecosystem. This helps the team to understand their online sales, marketing, and website performance, supporting informed decision-making, streamlining operations, and saving time every day.
2.5%
The number of keywords on page one of Google since new website and SEO
+80%
Increased email click through rate since new designs
19%
Improvement in bounce rate since new site design went live
Working Together
We maintain a strong partnership with Radnor Hills to expand this emerging sales channel, as our Digital Marketing team seamlessly integrates with their in-house marketing operations. Since launch, we’ve created and deployed modular email marketing templates, managed Google Search and Google Shopping Ads campaigns, offered ongoing SEO consultation, delivered monthly reporting and insights, and conducted training sessions and workshops for the internal team.
Why We Love
Radnor Hills
Where do we start! Radnor’s down to earth, can-do, collaborative attitude is a perfect fit for eighteen73. And their commitment to sustainability and their community speak to our values. In short, they are absolute stars.
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