We were involved from the get-go, contributing to the collective vision of how the ‘new’ Green Dragon Hotel should look. Pooling ideas with owners, stakeholders, and interior designers, our mission was to create an elegant yet accessible brand, exuding comfort and hospitality, heritage and modernity, in line with the overall marketing strategy.

We created a full brand identity including a logo, colour palette ways, and typography which maintain standards throughout. The distinctive ‘g’ hints at the ‘dragon’ and is an effective and flexible shorthand that has been widely used on collateral. We then created sub-brands for the restaurant, cocktail bar, and coffee lounge, with identities linked to the hotel’s heritage. 

Our long-term partnership with Green Dragon perfectly exemplifies our passion for helping our clients succeed. They have a creative approach and are open to exploring new marketing ideas, which makes them very energising to work with. It’s also the ideal place for a damn fine cocktail!