Edward Bulmer Natural Paint

Crafting A Stand-Out Interiors Brand

Before ‘natural’ became fashionable, Edward Bulmer was a pioneer. As a leading interior designer and architectural historian, he’s not jumping on a bandwagon – he helped create it. And his paint is unflinching on quality and provenance. It’s breathable, healthy and genuinely kind to the planet (no greenwashing here, thank you). He came to us with a logo, a fabulous product and an interesting story. Our job? To transform these assets into a distinctive brand identity and to drive online sales.

The Most Beautiful Tins In Town

First, the brand look and feel. We needed to communicate the expertise of the well-regarded ‘colourman’, alongside a love of nature and heritage. Our modern interpretation of an apple tree formed the inspiration for the most beautiful paint tins in town.  

With a defined colour palette and set of typefaces, we threaded the look and feel through their print collateral, from the colour cards to their striking advertising – art-directed by yours truly.

Optimising Performance

Behind the scenes, we work to improve on-site conversions and search engine performance, as well as handling automated email marketing. Interrogating the data informs our creative approach to conversion rate optimisation, launching regular improvements to both the site and branded communications. Once implemented, enhancements are monitored for effectiveness.