Berry’s Luxury Ice Cream
Reinventing An Artisan Ice-Cream Brand
Hand-made, hand-poured and created with only natural ingredients, an award-winning artisan ice cream producer came to us for a complete brand overhaul.
New owners had bought the established Just Rachael business and were keen to make their own mark by moving to a more contemporary positioning. We worked with them at every stage, from new brand name to website launch.
The Brief
To establish a contemporary market positioning for a thirty-year-old food brand.
Our Services
- Branding & Design
- Packaging
- Website
Modern With A Heritage Twist
The renaming process led to the adoption of the name Berry’s which feels modern, whilst also reflecting the company’s rich history of using delicious heritage fruits from local producers.
Our visual identity process worked to reflect the luxury, artisan nature of the range, whilst also establishing a contemporary look and feel. In a nod to the brand’s earlier days, we took the original red and gold colour palette as inspiration.
Impactful Packaging
Next, we designed the packaging, making it easy for customers to recognise the different flavours when dashing to the freezer aisle.
Our final task was to design and build their website, showcasing their full range to the trade and enabling customers to find their nearest stockist.
Find the scrumptious range in Waitrose, delis and farm shops as well as theatres and gastropubs.
Explore Our Portfolio
-
Visit Herefordshire Campaign
Bringing Families To A Rural Destination
-
Diageo: Chase Distillery
Growing Online Sales For Leading Spirits Brand