Digital Marketing Account Manager

We’re looking for a passionate, proven Digital Marketing Account Manager to join our marketing team, leading on digital marketing across our client accounts and building the relationships that turn good plans into measurable results.

The role

This is a hands-on, results-driven role within a team of five marketers, where you’ll be the lead voice on digital marketing. You’ll manage your own portfolio of smaller client accounts from end to end, and work alongside our account managers on our larger multi-disciplinary accounts, owning the digital performance side of those relationships.

Working closely with our wider team of marketers, designers and developers, you’ll take the lead on SEO (including how brands show up in AI-driven search), paid media, email marketing and conversion rate optimisation, and take an active role in improving the websites and user journeys that sit behind every campaign. By understanding each client’s goals, you’ll craft and carry out holistic strategies that hit the mark.

We’re looking for someone who loves digital marketing and stays ahead of industry changes and best practices, not least the shift to AI-driven search and the ways AI is reshaping how campaigns are planned, built and measured. We want you to embrace AI where it makes us better, and to be the human insight on top of it: the strategic instinct, taste and client understanding that set good marketing apart from generated content.

A technical, analytical mind is essential to evaluate campaign success and offer proactive ideas for improvement, and excellent communication skills are crucial so clients are on board with plans and invest in our expertise. Our relationship-building, results-driven approach is what sets us apart, and we have ambitious plans to build on it.

We have offices in Leominster, and we’re very flexible about working arrangements. For this role, we’d prefer a hybrid or fully office-based arrangement, as we like a good mix of office time to keep the team closely connected. If you’re the right person for us, this isn’t work; it’s pleasure!

Key responsibilities

Account management

• Manage a portfolio of smaller client accounts, acting as the trusted day-to-day point of contact and ensuring clients understand and buy into the plans we put forward.
• Work alongside our account managers on larger multi-disciplinary accounts, leading the digital marketing workstream and feeding into the wider strategy.
• Identify opportunities for account growth by aligning eighteen73’s wider service offering with client business goals.
• Support the development of proposals, performance reviews and pitch presentations.

Digital marketing delivery

• Shape and implement SEO strategy, from on-page content and technical structure through to measurement and reporting.
• Plan, build and optimise paid campaigns across search, shopping and social channels, maximising return on ad spend.
• Deliver email marketing that complements paid and organic activity across the full customer journey.

Conversion optimisation

• Analyse how users move through client websites, identifying friction points and opportunities to improve the journey from first visit to enquiry or purchase.
• Plan and run conversion rate optimisation activity, including landing page improvements, A/B tests and on-site changes, working with our designers and developers to put them into practice.
• Make sure tracking, analytics and landing pages all pull in the same direction, so that every campaign has a site ready to convert.

Analysis and reporting

• Evaluate campaign and website performance using Google Analytics, Looker Studio and other tools, translating complex data into clear, actionable insight for clients.
• Proactively identify growth opportunities and propose improvements to strategy, creative, targeting and spend.

Team and process

• Lead on digital marketing within the wider marketing team, sharing knowledge and helping colleagues bring digital thinking into their own accounts.
• Contribute to the ongoing development and optimisation of the department’s processes and procedures as the sector evolves.

Skills and experience

• 3+ years of experience in digital marketing, including managing client relationships, ideally in an agency setting.
• Knowledge of SEO best practices, key concepts, and how to apply them to website content and technical structure, including an understanding of how AI-driven search is changing the way brands get found.
• A strong understanding of user experience and conversion rate optimisation techniques and best practices.
• Hands-on experience with paid media across Google and Meta, and an understanding of how different channels and strategies work together.
• Hands-on experience with Google Analytics and reporting tools such as Looker Studio.
• Excellent copywriting skills, with a knack for knowing which creative visuals will resonate with target audiences.
• A methodical, analytical approach with a keen eye for detail, able to translate complex data into easy-to-understand language for clients.
• Experience managing or mentoring a junior team member, comfortable managing time, prioritising tasks and working independently or with others.
• A continuous desire to learn and stay up to date with industry knowledge, including the impact of AI on digital marketing, with the ability to adapt and thrive in a fast-paced environment.
• Confident using AI tools to work faster and smarter in your day-to-day, paired with the judgement to know when human insight, creativity and client understanding should lead.
• Experience with tools such as ahrefs, SpyFu, MS Clarity, Mailchimp, Klaviyo and project management tools (e.g. Productive, Asana) would be valuable.

What we offer

• Flexible working options (hybrid or office-based) and a competitive benefits package.
• Training, development opportunities, webinars and conference attendance to support your professional growth.
• A professional, collaborative work environment in our comfortable offices, set in the beautiful rural Herefordshire countryside.
• A place in an ambitious, growing agency, with room to progress as we do.