Creative & Marketing Account Manager

eighteen73 is a technical and creative marketing and communications agency based in rural Herefordshire. Working with ambitious brands, we deliver bold, strategic, and impactful campaigns. Our expertise spans brand building, digital marketing, campaign execution, website and app development. 

We’re looking for a passionate, proven Account Manager to join the creative and marketing team, nurturing client relationships while driving outstanding project outcomes.

The role

You will be the primary strategic partner for our clients, ensuring their brand objectives are met with high-level creativity, precision, and commercial insight. You won’t just manage tasks; you will interrogate briefs, identify market opportunities, and collaborate with internal teams (creative, strategy, and production) to architect campaigns that move the needle.

Our relationship-building and results-driven approach sets us apart. By deeply understanding a client’s business model and ‘pain points’, you’ll be perfectly positioned to devise full-funnel marketing strategies and implementation plans that hit the mark. Having a balance of creative flair and analytical rigour is essential for shaping campaign success. Excellent communication skills are crucial so clients feel confident investing in our expertise and boldest ideas.

You will be responsible for the growth and health of client accounts, ensuring objectives are tracked and ROI is demonstrated. We’re an agency on the up, and we encourage your professional growth with training and development opportunities.

Key Responsibilities

Strategic Account Leadership:

• Act as the primary strategic liaison, building deep, long-term partnerships based on trust and results.
• Devise and present comprehensive marketing strategies, from brand positioning and content ecosystems to lead-generation roadmaps.
• Offer proactive guidance on digital trends to help clients stay ahead of the curve in a crowded marketplace.
• Identify opportunities for account growth by aligning eighteen73’s diverse service offering with client business goals.

Marketing & Creative Management:

• Brief and inspire our creative and digital teams, translating complex client needs into clear, actionable, and inspiring creative directions.
• Oversee the execution of multi-channel campaigns, ensuring the brand voice remains consistent across SEO, PPC, social, and web.
• Monitor project timelines and resource allocation with “well-oiled” efficiency, ensuring we deliver premium work on time and within scope.

Performance & Insight:

• Work with strategy teams to define KPIs and success metrics for every project.
• Analyse campaign performance data to provide clients with meaningful insights and “what’s next” recommendations.
• Support the development of high-impact proposals, performance reviews, and pitch presentations.

Financial & Commercial Oversight:

• Manage project and retainer budgets, ensuring profitability through accurate estimating and tracking.
• Facilitate clear communication between internal departments to ensure commercial objectives are met.
• Participate in brainstorming sessions, offering a “client-first” perspective rooted in market data and trends.

Skills & Experience

• 3-5+ years of experience in account management with a heavy focus on marketing strategy.
• Strong strategic thinking: the ability to build a marketing plan from scratch and defend creative decisions with data.
• Marketing fluency: demonstrating deep understanding of the digital landscape, including performance marketing, content strategy, and brand architecture.
• Exceptional communication: you must be a “people person” who can simplify complex technical or creative concepts for clients.
• Organisational proficiency: with a background in managing complex retainers and recurring marketing services, with knowledge of project management tools (e.g., Productive, Asana) to keep multiple accounts moving simultaneously.

What We Offer

• A senior-reaching role with significant influence over agency operations.
• A professional, collaborative work environment in a rural setting.
• Opportunities for growth within an agency that’s on the up.
• Flexible working options and a competitive benefits package.